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hotel's narrative should be about people and stories that happen. And things have a source and happen for a reason, let it be told and true. Embracing locality creates a sense of belonging and neighbourhood that isn't just about four walls and a bed. Selling experiences is creating the sense of meaning with the place the hotel is established. Some stories you might not relate, others need to be shaped to be told, but the hotel too is part of the locality now.

Locality and Culture: Sustainability Main Factors in Hotel Experiences

If you are a small hotel why not challenge staff to different roles inside the organisation. The capacity to be polyvalent is undervalued and works perfectly here.

Catarina Varão

2 min read

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